Increase My Website Traffic The Right Way

If you're asking yourself how I increase my website traffic you're in the right guide.

increase my website traffic

If you ask a marketer or a company owner what they want most in the world, they will almost certainly say more consumers. What usually follows that? More visitors to their website. In fact, 61 percent of marketers think getting traffic and leads is their top difficulty.

There are numerous techniques to improve website traffic, and in today's post, I'll share 39 of them with you, practically all of them are free.

How to use content to increase visitors to your website

Without content, you won't be able to increase website visitors. So, if you want to skip this portion, go ahead! I'll know you're back in 10 seconds when you discover you can't execute any of the other tactics without strong, quality material.

Have a blog for your business

First and foremost, your company requires a blog where you can provide meaningful, long-form material on a regular basis. This is unavoidable.

Blogs generate 97 percent more links to a company's website.

Businesses who blog receive 55% more website traffic than those that do not.

Marketers who use blogs are 13 times more likely to have a favorable return on investment.

The more value you provide on your website, the more reasons visitors will have to come back. Without a blog, most of the other methods in this piece will be difficult to implement (or any post on this topic, for that matter).

Concentrate on issues that are always relevant

While breaking news and popular subjects might increase traffic temporarily, they are not worth the time and effort. Create content around issues that your audience will constantly be interested in. These evergreen content will gain traffic and links over time, especially if you update them on a regular basis (more on that later).

Make headlines that are enticing

One of the most crucial aspects of your material is the headline. Effective blog titles have been demonstrated to produce 500% higher visitors in tests. Even the most thorough blog article will go unread if it doesn't have an engaging headline. Master headline writing so that readers will click on your content from the SERP.

Invite people to contribute to your blog as guest bloggers

Guest authors can not only provide variety to your issues and viewpoints, but they'll also want to share the piece with their network and link to it on their site, perhaps bringing new readers to your site. Just make sure you only share high-quality, unique information that is free of spammy links (lest you get a Google penalty and lose traffic). This may be made easier with a set of guest posting standards that keep your work on brand.

Make stunning visuals

To depict thoughts, show data, and reproduce charts in your branding, use design tools like Canva. Other websites will link back to your site if they use your photographs. Furthermore, Google is displaying more photos in standard Search results, providing you additional chances to rank and boost the attractiveness (and hence click-through rate) of your result.

Video should be used

Text-based material is fine, but video may help you draw in more people and keep them interested. Here are some examples of how video may be used to increase website traffic:

Include videos in your blog entries so that they may be found in video search results.

To improve your YouTube ranking, use YouTube SEO and then include connections to your website in the video description.

Include call to action buttons in your video that drive viewers to your website.

Establish a resource center

Videos and blog articles aren't the only sorts of content you should make to educate and create trust with your audience. Infographics, downloadable instructions, templates, seminars, and other resources should all be considered. Collect these lead magnets as you build them and use them elsewhere on the web on a resources page. Visitors will come to your site again and again if you have a library of multimedia material.

How to use SEO to boost your website's traffic

So there's a flaw in all of the aforementioned techniques. If no one can locate them, they won't bring any traffic to your site. With Google's first page receiving 71% of search traffic hits, you'll require an SEO plan.

SEO is the process of making a website more visible in search results for relevant searches by optimizing it for search engines (thus the name). An SEO plan is an other thing altogether, but here are some SEO fundamentals.

Keywords to aim for

Keywords are the words and phrases that users enter into search engines, and as you can expect, certain keywords receive more searches than others. Using keyword research tools, you may notice that the keyword "how to boost website engagement" receives only approximately 10 monthly searches, but "how to increase website traffic" receives 300.

If you want to increase visitors, the latter is a superior blog post topic.

keywords with a lengthy tail

Isn't it true that the bigger the search volume, the greater the traffic potential? Not so fast, my friend. Many extremely popular keywords are also quite wide and difficult to rank for (for example, "website" has a volume of 143,000).

Long-tail keywords, on the other hand, are easier to rank for and will deliver you the most relevant traffic.

See Also: blog content writing services

Put your keywords in the right places

On-page SEO's bread and butter is optimizing your content so that search engines can comprehend what it's about and rank it in relevant queries. Make sure your target keyword appears in the following places:

Tag for the title (meta title)

Heading 1 (H1)

There should be at least two H2 headers.

The first 100 words occur naturally in the body.

Names of image files and alternative text

Description (meta)
Improve the look of your SERPs

It's not enough to include the term in your meta description and meta title. To boost their appeal on the SERP and promote more organic clicks, you must optimize these critical bits of information.

Keep the meta description between 155 and 165 characters long, and make it actionable by indicating the value the reader will receive from the content.

Make the meta title 60 characters or fewer in length, with the keyword towards the beginning, and include some form of benefit or value.

Internal link

Make sure to include at least 1-3 links to other pages on your site when producing and posting content. This will not only help to drive traffic to those pages, but it will also help to (a) keep visitors on your site longer, (b) get them to view more pages on your site, and (c) allow them to get more value from your site—all of which will help to improve your ranking and drive more traffic to your website.

How to use social media to drive visitors to your website

Referral traffic to your website is one of the many advantages of social media marketing. Here are some ideas on how to use these big platforms to drive traffic to your website.

Use social media to promote your material

It's not enough to create excellent content and hope that others will discover it. Promote your content on the social media networks that your target audience uses the most. Short, quick (and enticing) links are great for Twitter, while Google Business postings can help your site appear in local search results. If you're a B2C goods firm, image-heavy social media platforms like Pinterest and Instagram might help you get popularity.

Not only will this increase traffic to your site, but the more eyeballs on your material you get, the more likely you are to receive the backlinks we just discussed.

Include hashtags in your post

Include relevant hashtags when posting your information on LinkedIn, Twitter, Instagram, and other hashtag-friendly sites to increase the reach of your contributions. Keep the hashtags focused on the topic of the post, though, so you may be found by individuals who are most likely to read, share, and/or link to it. This is where our Instagram hashtags guide comes in handy.

Amplifiers for certain targets

Who Will Amplify This? by Rand Fishkin is an outstanding book. In his essay, And Why?, he makes the great point that material should be created for prospective amplifiers, not simply potential buyers. Amplifiers like this include:

Trade journals, news sites, big-brand blogs, and social influencers are examples of industry periodicals.

Journalists in the mainstream media and social influencers outside of your industry are examples of external sources of influence.

Customer evangelists are people who utilize and suggest your product to others in their business.

Customers with large networks and followings, or well-read periodicals, might be potential evangelists.

Post LinkedIn articles that are original

LinkedIn, the world's largest professional social network, is a useful publication platform in its own right, therefore you should be regularly contributing material there. This will enhance traffic to your site, bring more visitors to your LinkedIn Company Page, and improve your industry reputation. You don't have to start from scratch; create a reflection article on a current issue or repurpose existing material.

Interview experts in the field

Are you under the impression that interviews are just for the big leaguers? If you simply ask, you'll be surprised at how many individuals are willing to speak with you. Send letters to thought leaders in your industry seeking interviews, and then post the interviews on your site. Not only will your reputation and website traffic grow as a result of the interviewee's name recognition, but the interviewee will also most likely share the information, further increasing its reach.

Include social media sharing buttons

This is a simple way to increase website visitors. Readers may share the material they're reading with their social networks with only a few clicks using social share buttons.

Another alternative is to use the click-to-Tweet tool, which allows readers to post a prewritten Tweet with only one click. Check to see whether any of these plugins is compatible with your site and give them a try.

Examine the competition

You're at a disadvantage if you haven't employed tools like BuzzSumo to see what your competitors are up to. These platforms combine the social performance of individual sites and content to provide you a quick snapshot of which issues are connecting with users and, more significantly, making the rounds on social media. Find out what people are reading (and talking about) and try to create similar content to attract visitors to your website.

Post at the appropriate time

If you really want to get into it, check at your social media statistics to see what times of day and week generate the most engagement from your audience, and then share your blog post links at those times. Begin by looking at the general average best times and then digging deeper into the data to refine.

How to use listings to drive visitors to your website

Business directories may be a good source of traffic, but simply submitting your website to the directory isn't enough. It's critical to improve your listings so that they can rank and be seen by local searchers on their respective platforms.

There are other strategies to boost the number of visitors to your website

Organize webinars

People love to learn, and webinars are a great opportunity to share your knowledge with an interested audience. Webinars are a terrific method to generate traffic to your website when combined with an excellent social advertising strategy. Send out an email around a week before the webinar, as well as a "last opportunity to register" reminder the day before. Make sure to save the presentation for later viewing and publicize your webinars on social media. If you're unsure how to conduct a webinar, see this link for some advice.

Create a virtual community

People like to express themselves and weigh in on topics about which they are passionate, so creating a community on your site is a wonderful approach to start a discussion and drive traffic. Use third-party solutions like Facebook comments or Disqus to build a strong commenting system, or construct a separate forum where visitors may ask questions. However, keep in mind that you must manage your community to guarantee that minimal standards of civility are met.

Participate on discussion boards

On the other hand, you may share your expertise by participating in forums and social media groups on LinkedIn, Facebook, and Reddit. Include links only if they're authorized and suitable, and if you do, don't just publish links or include them in every post. Also, make sure the link leads to a specific blog article about a related subject. The main purpose here isn't to get people to visit your website. It's all about adding value and increasing brand recognition. People that are interested will either look for your site on their own or go to your profile to locate it.

Participate at conferences

Whatever industry you're in, there's a good probability that at least one or two large conventions and conferences will be of interest to you. It's a good idea to attend these events; speaking at them is even better. Even a mediocre speaking engagement may help you position yourself as a thought leader in your field and receive valuable exposure for your website.

Submit your material to content aggregators

If you have a blog, it most certainly includes an RSS feed that aggregator sites may use to present the most recent information on a specific topic. People use these sites to keep up with their favorite blogs, news sites, and other websites, and they frequently opt in to get emails with these links. Although the majority of aggregators will locate your feed on their own, there are a few paid aggregators to consider. To get you started, Hubspot has compiled a list of content aggregators.

Create a newsletter through email

A newsletter does not have to be difficult to put together. We have a weekly email called the Performance Tip at WordStream that features a blog post from the previous week. It's ideal for folks who use their inbox as a reading list, and it's also ideal for postings about topics that your audience may not be aware of. This piece about emotive copywriting, for example, receives roughly 1,000 organic search visitors each month. However, it was a great hit with our email list, with over 4,000 sessions generated in only a few days.

Email newsletters should be contacted

There are newsletters for every subject imaginable, and many of them welcome proposals and contributions. Conduct some research to identify those in your niche who are in need of excellent material, and then provide it. If you're featured, you'll not only see an increase in traffic, but you'll also likely get more regular readers who visit your site on a regular basis (or subscribe to your newsletter!).

Make a no-cost tool

What could be better than stuff that is both free and useful? Tools that are both free and useful Idea generators, tests, quizzes, calculators, and more are all available. If you use long-form material on the landing page, your tool may be able to rank naturally. Make it something that your visitors will want to use again and again, and you'll notice a surge in traffic.

Advertise

This one isn't free, but if you play your cards well, it will easily pay for itself.

SEO is great (in fact, it's fantastic), but accumulating traffic, building links, and earning Google's favor requires a few months of constant blogging. In the interim, you might want to think about running a sponsored ad campaign. Search, display, and social advertisements are all great strategies to bring in a large number of highly targeted visitors to your site. Before you go for your payment card, consider the advantages and disadvantages of each paid marketing outlet.

Check out our lesson on how to run Google Ads for an excellent place to start. If you want to increase visitors to your site while simultaneously increasing purchases, you'll need to use strong commercial intent keywords in your sponsored search campaigns. Yes, the competition for these search phrases can be strong (and costly), but the rewards can be well worth the effort. PPC, in fact, is believed to return $2 for every $1 invested, with Google claiming it's closer to $8.

Tools to help you increase the number of visitors to your website

Apart from the all-in-one SEO tools on our list, they're all...you guessed it...free!

Google Analytics may be used to track SEO data

Google Analytics is a gold mine of information on almost every element of your website, from the most popular pages to visitor demographics. Keep an eye on your SEO indicators and utilize the data to guide your advertising and content efforts. Discover the most popular themes among your site visitors, their demographic profile, the routes via which they arrived, and more—then harness and grow what's working.

In Google Search Console, you may see the results of your inquiries

Google Search Console is extremely valuable for identifying the searches that cause users to locate and click on your site in search results. This may help you check if your pages are ranking for the keywords you want to target, find new keywords to add to an existing page, and find new keywords to target in general. In GSC, you can also check the organic click-through rate and address indexing problems.

Using SEO tools, examine the SERP

Keyword research, backlink analysis, SERP analysis, identifying content gaps and ranking chances, auditing your site, and more are all possible using all-in-one SEO tools like Semrush and Ahrefs. They may also be used to examine pages on your rivals' websites.

Website graders can help you assess your site

These tools will audit your website for possibilities to increase your position and traffic, but they're more user-friendly than all-in-one SEO solutions. The reports are simple to read and provide valuable insights and advice on how to enhance your score. Other characteristics of your site, such as accessibility and content readability, are also considered by some. Check out our roundup of the finest website graders, which includes, of course, ours.

Whatever your reason for having a website, you undoubtedly want people to visit it.

The higher the number of visitors to your site, the more money you may generate from it.

First, the free visitors:

Free search engine visitors.
Visitors to free social networking sites.
Free forum visitors.
Article visitors.

Secondly, paid visitors:

Visitors to Pay Per Click or PPC Ads
ppv visitors or pay per view visitors
Visitors to banners or advertising images
Email visitors or (Email Marketing)

Recap on how to get people to visit your website

That's all there is to it! Here's how to get more people to visit your website:

Have a blog for your business
Concentrate on issues that are always relevant.
Make headlines that are enticing.
Invite people to contribute to your blog as guest bloggers.
Make stunning visuals
Video should be used.
Establish a resource center.
Keywords to aim for.
keywords with a lengthy tail.
Put your keywords in the right places.
Improve the look of your SERPs.
Internal link
Boost the speed of your website.
Use Schema markup to make your site more responsive.
Obtain backlinks
Refresh outdated material on a regular basis and promote it on social media.
Include hashtags in your post.
Amplifiers for certain targets
Post LinkedIn articles that are original.
Interview experts in the field.
Include social media sharing buttons.
Examine the competition.
Post at the appropriate time
Organize webinars
Make your listings more appealing.
Create a virtual community.
Participate on discussion boards.
Participate at conferences.
Submit your material to content aggregators.
Create a newsletter through email.
Email newsletters should be contacted.
Make a no-cost tool
Advertise
Google Analytics may be used to track SEO data.
Google Search Console may be used to identify inquiries.
Using SEO tools, examine the SERP.
Website graders can help you assess your site.

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Increase My Website Traffic The Right Way